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Renewable Energy Integrated Marketing
CLIENT:
Ferro Electronic Materials
The next-generation message translated to trade show graphics and signage, a tri-fold pamphlet, and ads.

At the forefront of photovoltaic materials innovations that make solar energy more cost-competitive, the client needed fresh branding to mark their leadership in next-generation technologies as they commercialized 25 new metallization paste products in one year. The "Delivering material advantages" tagline we'd developed previously was retained. New images stressed newness, sunlight and nature. The transparent gradient provided continuity and a contemporary look.   

The clouds and sun motif carried the feel of nature through to product posters.

At the forefront of photovoltaic materials innovations that make solar energy more cost-competitive, the client needed fresh branding to mark their leadership in next-generation technologies as they commercialized 25 new metallization paste products in one year. The "Delivering material advantages" tagline we'd developed previously was retained. New images stressed newness, sunlight and nature. The transparent gradient provided continuity and a contemporary look.   

National flowers and sunlight were used to depict support for regional solar industries at 3 international trade shows.

At the forefront of photovoltaic materials innovations that make solar energy more cost-competitive, the client needed fresh branding to mark their leadership in next-generation technologies as they commercialized 25 new metallization paste products in one year. The "Delivering material advantages" tagline we'd developed previously was retained. New images stressed newness, sunlight and nature. The transparent gradient provided continuity and a contemporary look.   

The clouds and gradient tied the map showing global manufacturing facilities and Applied Technology Labs to other booth graphics.

At the forefront of photovoltaic materials innovations that make solar energy more cost-competitive, the client needed fresh branding to mark their leadership in next-generation technologies as they commercialized 25 new metallization paste products in one year. The "Delivering material advantages" tagline we'd developed previously was retained. New images stressed newness, sunlight and nature. The transparent gradient provided continuity and a contemporary look.   

The gradient maintained the branding and supplied color to a timeline booth graphic illustrating the client’s 30+ years of PV innovation.

At the forefront of photovoltaic materials innovations that make solar energy more cost-competitive, the client needed fresh branding to mark their leadership in next-generation technologies as they commercialized 25 new metallization paste products in one year. The "Delivering material advantages" tagline we'd developed previously was retained. New images stressed newness, sunlight and nature. The transparent gradient provided continuity and a contemporary look.